Action of Nandrolone on the Cardiovascular, Renal, Blood and Respiratory Systems

It is an offense to use performance enhancement drugs while engaging in various competitive sports. This is mainly because performance enhancement drugs give athletes an unfair advantage over their competitors. Sportsmen face the risk of huge penalties should regulatory bodies discover that they use performance enhancement drugs.Advertising We will write a custom report sample on Action of Nandrolone on the Cardiovascular, Renal, Blood and Respiratory Systems specifically for you for only $16.05 $11/page Learn More However, this does not deter sportsmen from using performance enhancement drugs. From time to time, various sportsmen fail the test for performance enhancement drugs. Performance enhancement drugs affect the physiology of athletes by increasing their energy and endurance. Nandrolone is one of the most common performance enhancement drugs. Nandrolone is a steroid whose primary function is building muscles. The drug helps in rebuilding damaged t issues and red blood cells. Nandrolone also increases bone density. Increase in bone density is partially responsible for the increase in red blood cells. This makes nandrolone very effective in treating anaemia. Nandrolone also increases appetite and stimulates muscle growth. Increase in muscle growth and strength of bones make nandrolone an excellent performance enhancement drug. Increase in strength is due to nandrolone’s ability to increase the body mass and reduce the fat mass (Baechle Earle, 2009, p. 185). Nandrolone is an efficient performance enhancement drug in sprinting. This is because sprinting requires high amounts of energy. Nandrolone increases the risk of suffering from cardiovascular diseases. Continued use of nandrolone lowers HDL cholesterol and increases LDL cholesterol. Change in the levels of LDL and HDL cholesterol coupled with other risk factors lead to a significant increase in the risk of suffering from cardiovascular diseases. However, nandrolone a lso increases the activity of post-heparin triglyceride liver. Reduction in post-heparin triglyceride reduces the risk of cardiovascular diseases regardless of the levels of LDL cholesterol (Mooney Vergel, 2000, p. 26). Nandrolone also affects the respiratory system. The drug increases the respiratory muscle strength. This is highly beneficial to patients suffering from chronic obstructive pulmonary disease (COPD). Increase in muscle strength is due to the increase in diaphragm muscle mass. This increases aerobic metabolism and endurance levels of athletes (Dekhuijzen et al, 1999, p. 1044).Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The kidney is the main organ that purifies chemicals in the blood. Introduction of drugs into the blood places undue pressure on the kidney. Frequent use of high amounts of nandrolone may cause renal failure as one of the side effects. Despite the fact that one of the side effects of nandrolone is renal failure, patients with end stage renal failure use the drug as an adjuvant therapy to parenteral nutrition (Hasso, 2009, p. 19). Sprinters require vast amounts of energy while competing. Therefore, sprinters go printers go to great lengths to ensure that they accumulate enough energy while competing. This increases their chances of winning their respective races. Nandrolone is one of the major performance enhancing drugs that athletes use. However, it is an offense for athletes’ test samples to test more than 2.0 Â µg/L of nandrolone. Nandrolone is detectable in urine and hair. The International Olympic Committee penalises athletes who fail the test for nandrolone. Penalties for failing the drug test range from ban for a few years to lifetime ban. Sprinter Marion Jones is one of the high profile athletes who have failed the test for nandrolone. Marion Jones admitted to using nandrolone. Subsequently, the International Olympic Co mmittee striped her Olympic medals she had won (Zimniuch, 2009, p. 128). Marion Jones’ doping admission led to her fall from grace. References Baechle, TR Earle, RW. 2009. Ebk essentials strength training and condition, Human Kinetics, Champagne, IL. Dekhuijzen, PNR, Machiels, HA, Heunks, L MA, van der Heijden, HFM, van Balkom, RHH. 1999. ‘Athletes and doping: eVects of drugs on the respiratory system’, Thorax, vol. 54, no. 1, pp. 1041-1046. Hasso, RA. 2009. ‘Histological toxic effect of nandrolone decanoate on the kidney of male rabbits: part one’, The Medical Journal of Basrah University, vol. 27, no. 1, pp. 19-22. Mooney, M Vergel, N. 2000. Built to survive: A comprehensive guide to the medical use of anabolic steroids, nutrition, supplementation and exercise for HIV (+) men and women. Milestones Publishing, Houston, TX.Advertising We will write a custom report sample on Action of Nandrolone on the Cardiovascular, Renal, Blood and Respirat ory Systems specifically for you for only $16.05 $11/page Learn More Zimniuch, F. 2009. Crooked: a history of cheating in sports, Taylor Trade Publications. Lanham, MD. This report on Action of Nandrolone on the Cardiovascular, Renal, Blood and Respiratory Systems was written and submitted by user Gregory R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Suicide and Cyber Bullying Essay

Suicide and Cyber Bullying Essay Suicide and Cyber Bullying Essay Ta’Chelle Morris Dr.Gold 12/8/2011 Final Research Paper: Teen Suicide Introduction One of the most difficult times you will have in your life is being a teenager. Becoming a teenager comes with so many responsibilities because you are no longer considered a child. There is the stress to be liked, and to do well in school. You are starting to develop differences with your parents and the separation with them is beginning to increase. The world is changing around you and you are beginning to become curious. Sometimes this curiosity can be positive, but if not careful at other times it can be detrimental to your teenage years and your future. Also during this stage of life, teenagers are dealing with identity issues. Everyone wants to fit in and is trying to find their little niche. Teenage years are the time that people have the best experiences and the worst. On most occasions, teenagers move through this phase with only a few struggles and reach adulthood. Others are not so lucky and their life ends before they can reach the age of 21. Teen suicide is the third mo st common cause of death amongst adolescents. Teenagers are especially vulnerable to the threat of suicide, because in addition to the stress they have from school, they are dealing with the hormonal fluctuations that can complicate even the most simplistic situations. Teen suicide has been not only increased in the United States, but around the world as well. In recent years, suicide has increased at an alarming rate even amongst Native Americans and African-American teenagers. According to a study done by the National Institute of Mental Health the risk factors that lead to suicide include depression and other mental disorders. There have been many explanations to the sudden increase over the past 10 years in teen suicide. Many doctors attribute it to biological reasons and that stress from that a teenager experiences in their environment can trigger different neurotransmitters and the teenager develops depression. Other reasons have been attributed to family and the new growing e pidemic of bullying. This increase is not only sad, but reflective upon how the society is changing. What has been pushing these teenagers to have such terrible lives that they have to take their own life. What are the reasons for the increase in teen suicide? Research One reason for the increase in teen suicide is depression. Depression is a condition of mental disturbance, typically with lack of energy and difficulty in maintaining concentration or interest in life. Depression in adolescents is very unusual and doctors are still trying to find common reasons of why there has been an increase in depression rates. Depression increases the risk of a teenager committing suicide. Depression is usually the last stage that the teenager experiences in result to a tragic event, divorce, or bullying that causes them to want to kill themselves. Biological reasons for depression are neurotransmitters and neurons. People with lower levels of the neurotransmitter norepinephrine are more likely to have depression. Depression has been directly related to the neurotransmitters of serotonin, norepinephrine, and dopamine. There have been several studies explaining why depression has increased amongst the adolescent population and why this connects to teen suicide. One study relating to teen depression was done by Brown University in 2002. This study focused on parents who did not recognize the symptoms of teen depression which furthermore left the depressed child untreated. One reason to the rise to depression in teens, is the fact that parents are unaware or do not acknowledge the symptoms. The study consisted of 100 parents who were observed while communicating with their depressed children. The different groups were parents of diagnosed depressed children and ones who were developing symptoms that were witnessed by their school. After observing the conversations between the

Fact pattern Assignment Example | Topics and Well Written Essays - 1000 words

Fact pattern - Assignment Example The law is very clear; you must never purport to use the image of any celebrity in preparing another artistic work unless a permission is total granted. However, the US Copyright law does not specify on the legality of the use of names of celebrities. In this case, Artist can just flash the names of the names of famous musicians. In this scenario, Artist and Chet verbally agree on conditions they considered favourable to both of them. Artist agrees to pay Chet $150 per day plus gas, breakfast, lunch and cat food. On the other hand Chet is willing to drive Artist anywhere within a radius of 200 miles for duration of 10 days. Definitely this is an oral agreement. Oral contracts are valid and are enforceable by a court of law as long as there is sufficient evidence to justify one`s claim (Oversight 1-10). By the fact that Chet and Artist shook hands on their agreement it remains a valid contract. After 3 days something happens and Chet has to stop offering his services to Artist. It is notable that Chet, the driver has partially fulfilled his promise in the terms of verbal agreement. It is therefore unlawful for Artist to fail to pay Chet for the three days of the service. Since Artist knew very well that he had no money and went ahead to give Chet a false promise, that forms a crime under Statute of Frauds if he fails to honour the promise. It is notable that during the agreement, Artist agreed to be driven together with two pet cats; Detour and Frolic owned by the taxi driver. Arguably, this can be justified by the fact that Artist consciously agrees to pay $150 per day plus fuel, breakfast, lunch and cat food. In the last part of the previous statement basically Artist agrees to pay for the food of the two cats. Naturally that would mean that he is willing to travel with them in the same car. However, it should be noted that Artist is allergic to pest such as cats. Contrary, there is no legal backing for

Propaganda and its effects in 20th century product design Essay

Propaganda and its effects in 20th century product design - Essay Example This is highly doubtful, as history has shown that the art, architecture and design movements have been hopelessly and inexorably intertwined. In fact, it would not be incorrect to say that the historical events of the 20th century, especially wartime and political propaganda, have had a profound and lasting effect not only on design, but also on the art, architecture and other aspects that influence the major diaspora of society. The Main Contributions to Design in the 20th Century In the 20th century the countries that made the news most of all were invariably also the nations that made the most contributions to design. The early 20th century was dominated by the Modernist movement and mass production via machines. For practical purposes, the Bauhaus School in Germany (1919-33) made some major contributions to simple designs for articles of common use such as furniture that could be mass produced. Its attitude towards simplicity could be summarized by Ludwin Rohe’s assertion : ‘Less is More’. In direct contrast to it emerged the Art Deco movement of the 1920s, with its emphasis on traditional cabined-making skills and materials such as steel and bauxite, became out of the reach of the common man and was labeled ‘elitist’ as only the rich were able to afford these pieces. The two decades after the Second World War (1950-70) also called the Mid century Modern Era were dominated by influences from Scandinavia, Italy and the USA (www.thenewgallery.co.il). They sought not only to use lightweight material but also bright and vibrant colors, dispelling the drab years of the War just gone by. Organic materials such as leather, steel, vinyl and others have resulted in their widespread use and adaptability to meet the needs of almost any household furniture. Industrial strength materials may be used for sturdier applications. The Uses and Influence of Propaganda Propaganda may be defined as follows: â€Å"Propaganda is the deliberate, s ystematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist† (Jowett & O’Donnell, 2006). Although the use of propaganda has been made before- primarily by kings and queens in swaying the public’s perceptions on certain issues, the 20th century saw the use of this as a weapon in the armory of many a political leader. Take Lenin and Stalin for instance. They used propaganda to overthrow Czar Nicholas of Russia and bring to fruition the Communist or Bolshevik Revolution of 1917. Undoubtedly there were some historical and economic circumstances that came to their aid, but it is the skill of these leaders in manipulating these circumstances in their favor that makes propaganda such a potent weapon. Indeed, even fashion styles owe their catching on to propaganda, as they are first sold to the opinion leaders and elite of society and then orders are booked for cloth as the new fashion catches on through eyes, ears and advertisements (www.historyisaweapon.com). Propaganda was also well used in the era of the Third Reich, with Joseph Goebbels being Hitler’s main protagonist. He used propaganda not only to make Hitler look like a Savior and the answer to all of Germany’s troubles, but also later to further the Fuhrer’s own private ideas of an Aryan society and the mass annihilation of the Jews in the Holocaust. Propaganda has had its uses in times of peace as well. For example, Hitler’s vision of a prosperous Germany after the War included that every middle class German family would be able to afford a Volkswagen- that is why advertisements of the day showed it as a family car. Similarly, propaganda has been used by the British to rally support for investing in Government Bonds to

The theory of natural selection has been applied to human culture in Essay

The theory of natural selection has been applied to human culture in many different realms. How are the forces that produce diff - Essay Example In India, where social stratification still obviously persists, the rich became rich because he came from a rich family. In contrast, the poor cannot reach the same affluence because the society simply does not permit such occurrence. Second, there is differential reproduction (www.berkeley.edu). In the end of Jurassic era, the huge terrestrial animals might have gone extinct, but the boring creatures such as cockroaches continue to live on until the present. However, unlike in Biology wherein the favored group of creatures prospered, it is not the case in society. Rich Chinese clans, for example, only allow marriages among their family members, so as to maintain their huge assets within the same knit of people. Third, there is inheritance (www.berkley.edu). For example, in humans, the two-leggedness has been passed more successfully than four-leggedness, because the stand-up stance can better utilize their eyes in searching for new places to move on. The same absoluteness cannot be said about society. The traits inherited do not do anything to the social stratification. Among the rich, it is only the name that allows one to be in a favorable strata. However, not all family members do not really end up rich. Those that have become rich did not just have the name, but also the persistence and education This character, in turn, can only be molded with experience, not heredity. References Thorpe, R. S.

Market Analysis of Coca Cola

Market Analysis of Coca Cola Jump to: PEST Analysis | SWOT Analysis Coca-Cola, corporation nourishing the global community with worlds largest selling soft drink since 1886. Its nations top soft drink brand, with the best bottling network. It is the largest marketer of non-alcoholic beverages in the world. In India, Coca Cola was the leading soft drink till 1977 when govt. policies necessitated its departure. It returned to India in 1993 after a 16 year hiatus and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. In the minds of worlds consumers the brand has assumed an iconic status. Coca Cola was initially advertised as a remedy for headache and exhaustion. It has been advertising on television for 50 years. COCA COLA INDIA (CCI) Leading player in the Indian beverage market A fortune 500 company in India (73rd position) Coca Cola India with PepsiCo forms Duopoly Includes 24 company-owned bottling operations Came back in 1993 and acquired local brands (Ibef, 2010) (Coca Cola India, 2010) 2. COMPANY BACKGROUND Marketing Coca Cola in India-The post-liberalization period in India saw the comeback of Coca Cola but Pepsi had already beaten Coca-Cola to the punch, by creatively entering the market in the 1980s period by way of a joint venture. In a way Pepsi benefited the Coca Cola by developing the Indian soft drink market in the early years of liberalization .The only disadvantage was that CCI in 1993 applied the American way of life approach in selling its product on the contrary, Pepsi targeted the youth. (Coca Cola India, 2010) 3. The Marketing tools: The Marketing Environment 3.1-The Macro Environment- PEST Analysis of Coca Cola (P)OLITICAL ANALYSIS- Political variables have very little effect on the CCIs selling and production behavior. There are few exceptional things like the environmental protection laws they somewhat effect the industry of coca cola. The state government of Kerala released a report on March 22, 2010 holding Coca Cola responsible for causing pollution and water depletion in a state of Kerala and made it liable for Indian rupees 216 corer for damaged caused as a result of the companys bottling operations. To deal with this problem the company has made proper adjustments in plant and applied the proper way of wastage management. The companys production also gets effected by the elections and military take over because in the day of election any countries production in any field is declined. (E)CONOMICAL ANALYSIS- Inflation in any country is not good from its production point of view. So, coca cola is no exception. Its impact on coca cola is highly negative. In a country like India where there is a high rate of unemployment, CCI directly employs approximately 6,000 people and indirectly creates employment for more than 1,25,000 people in related industries. Its among the countries top investors having invested more than US$ 1 billion in India in the first decade and further pledged another US$ 100 million in 2003 for its operations. (S)OCIAL ANALYSIS- CCI in partnership with the NGO, Bharat Integrated Social Welfare Agency (BISWA) has launched a program to build awareness on micro-nutrient malnutrition (or Hidden Hunger) in the bottom of the socio economic pyramid population in India. They are constantly working to keep their product environmentally and socially beneficial to the communities they serve. Their community water programs are designed to support healthy watersheds and sustainable programs to balance the water used throughout their production process. CCI has been awarded the Social and Corporate Governance Award for Best Practices in Corporate Social Responsibility in 2009. All India Division COBOs are now ISO 14001 certified. (T)ECHNICAL ANALYSIS- The CCI uses the more advanced technology in its production process. Computers have become the basic needs these days and it is giving the way of other industries to come to new technologies and into a new world of business. Computers can increase the efficiency of its business and the latest coke vending machine will now employ the use of (user friendly) touch screen technology. SWOT ANALYSIS OF COCA COLA (S)TRENGTHS Brand Ambassadors-focused target marketing by launching appropriate brand ambassador for the target market. Diverse Product Portfolio. Extremely Recognizable Brand. Improved Quality Control. Heavy Investment. Bottling System. (W)EAKNESSESS Reduced Consumer Purchasing Power. Issues for Health Care. Environmental Destruction. (O)PPORTUNITIES To serve a large geographic diverse area Brand recognition Sponsorships (T)HREATS Substitutes Heath Consciousness Consumer preferences Stiff Competition 3.2-The Micro Environment The micro environment represents those elements over which the marketing firm has full control in order to reach its target market i.e. the 4 Ps, which it can use in order to gain information that will better help it in its marketing operation. MAJOR COMPETITORS Coca cola major competitors is Pepsi as its portfolio includes- PEPSI 7UP NIMBOOZ MIRINDA SLICE MOUNTAIN DEW After CCI it covers the 2nd largest market share % of the soft drink industry in India (Pepsi Co India, 2010) Consumer Behavior- The two factors that dictate the Consumers decision-making process are involvement and perceived risk. The consumer will follow the habitual decision making steps while purchasing coca cola. Habitual Decision Making Product Coca Cola Level of Involvement Low ( unimportant decision ) Perceived Risk Low ( simple , low-cost product ) Information Processing Respond to environmental cues ( shop signage or displays ) Learning Model Behavioral learning ( ad shows product in beautiful setting , creating positive attitude ) Needed Marketing Action Provide environmental cues at point of purchase , such as product display Fig 4.2 extended problem solving versus habitual decision making (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg151) In India the perception of the people regarding coca cola is that, they consider it as a drink which can quench their thirst as well as creates a sense of belongingness. Indias physical environment is suitable for the sale of soft drinks moreover during festive time sales are doubled. Thus the need of buying a soft drink falls in the first and third level of Maslows Hierarchy of Needs (Exhibit 1.) Situational Influences Physical environment Time Internal Influences Perception Motivation Learning Attitudes Personality Age groups Decision ProcessLifestyle PURCHASE Social Influences Culture Subculture Social class Group memberships Fig 4.4 Influences on Consumer Decision Making (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg151) SOCIAL MEDIA NETWORKS- Different aspects of social media, which CCI uses in order to communicate with its consumers. This in turn will increase Brand awareness Positive image for the brand 4 THE ORGANISATION MARKETING MIX- 4.1-PRODUCT- http://www.coca-colaindia.com/media/images/brand_logos_all.gif Major Brands of Coca Cola- Coca Cola Diet coke Thumbs Up Sprite Fanta Limca Minute Maid Pulpi Orange Maaza Kinley Minute Maid Nimbu Fresh Georgia Burn http://cdn.i.haymarket.net.au/Utils/ImageResizer.ashx?n=http%3A%2F%2Fi.haymarket.net.au%2FNews%2FCoca-Cola+India.jpegw=460 The product strategy includes decisions such as product design, packaging, branding, etc. Coca Cola brand consists of different packs and flavor. They promote all brands available in brand pack under their product strategy. 4.1.1-Packing Strategy Coca Cola products are available in different packing, in order to capture each and every segment. GLASS PET CAN FOUNTAIN 200ml, 300ml, 500ml,1000ml 500 ml, 1.5 L, 2 L ,2.25 L, 300 ml + 100 ml 330 ml Various Sizes 4.1.2 -THE STRATEGY PLANNING PRODUCT EMPHASIS EXISTING PRODUCTS NEW PRODUCT Existing MarketMarket penetration strategy (Coca Cola) Market EmphasisSeek to increase sales of existing products to existing markets Product development strategy (New Launches e.g. Burn) Create growth by selling new products in existing markets NEW MARKETS Market development strategy Introduce existing products to new markets Diversification strategy Emphasize both new products and new markets to achieve growth Fig 2.4The Growth Strategies (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg 70) New Launch- CCI launches Burn, Minute Maid Nimbu Fresh and Maaza Milky Delite http://popsop.com/wp-content/uploads/maaza_milky_delite_01.jpg https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrOGMSBufVNJzS3xlfw47ntcQ_z1qskB4wiPPq8rVfOuaw0kC2CCoqd1rgCxJNeojXEMG9XkbA0G0pKI0eRlqqw5YXZDC5qNdm0c2NAuadKrfxh_GpfUywFNmJRsqQRoV6kJzKxNo48apS/s1600/burn.jpg http://www.tribuneindia.com/2010/20100409/ls15.jpg 4.2- PRICE- Firms Pricing Strategies should be based on costs, demand or the prices of competing products. CCI, some time back, had initiated the first cola price war by launching small 200ml packs priced at Rs 5. On the other hand its competitor Pepsi India also reduced its prices of 300ml pack from Rs.8 to Rs. 6. CCI was able to reduce its price from Rs 7 to Rs 5 because it acquired a big glass bottle manufacturing facility which enabled it to offer small bottles at reduced process. PRICE STRATEGY- DIFFERENT PRICE IN DIFFERENT SEASON India is a country with diverse season, summer season is supposed to be a good season for beverage industry. During winters they reduce their prices to maintain their sales and profit. They usually reduce the prices of their pet bottles or 1 litter glass bottle. Even during festivals they offer different price schemes. 4.3-PLACE- 4.3.1DISTRIBUTION STRATEGY- Events- Cricket Matches, FIFA World Cup, World Cup Hockey, Common Wealth Youth Games, Cultural Festivals, Concerts etc. Urban Distribution Network Consumer Retailer Spoke Hubs Bottling Plant Rural Distribution Network 4.3.3-CCI KEY LOCATIONS (Coca Cola India, 2010) 4.4:- PROMOTION CCI follows the Pull Promotion strategy Coca Cola is the official beverage partner of the Common Wealth Games 2010 (CWG), because of which it enjoys exclusive marketing and supply rights for the beverage across its portfolio. CCI has undertaken the largest ever free product sampling program called Delhi celebrates a cultural fiesta where 5000 artists will perform. The companies association with the commonwealth games will provide the opportunity to enhance its brand value. These games will help consumers in connecting with the brand. When product is seen more in the market, they have good sales too because according to the experts the product which is seen more in the market sell more too. Types of Media which CCI uses Print Media Posters and Stickers Material TV Commercials (TVCs) Billboards Holdings Banners Celebrities Getting shelves Sales promotion Placing the product at an eye catching position in the shops UTC scheme (Under the crown scheme) To keep the products in nice condition, company provides-Freezers, display racks, etc Facebook, Twitter, MySpace, YouTube, etc- CCI have their own and separate brands account on these social networking sites, where they directly gets the opinion of todays generation about the existing and new products. http://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/19-f744e60085/000.jpg (Google, 2010) 5. THE SEGMENTATION, TARGETTING AND POSITIONING STRATEGY- 5.1-SEGMENTING STRATEGY CCI focuses on Demographic segmentation 1. Generational marketing CCI targets the youth of the country. Coca Cola started using Indian themes in order to appeal the Indian customers. They wanted to communicate with the youth. Considering that the Indian youth respected traditional Indian values coca cola created advertisements showing college students valuing their culture. This connection helped coca cola in creating its own personality with which Indian youth could relate itself and it resulted in the suitable positioning of the brand. 2.Gender- CCI have different product range for different genders like for males there is Coca Cola, Thumps up, for females they have Fanta, for kids they have Maaza. 3. Rural Market- The majority of Indian population i.e. (74%) lives in numerous villages scattered throughout the country. Estimates show that rural India accounts for 58% of Indian rural disposable income and 41% of middle class. 5.2-TARGETING STRATEGY Coca Cola commercials basically target on young generations, because they want to represent Coca Cola with the youth and energy. Rural Market is also a very attractive target- In order to reach to the rural India, CCI had also launched television commercials targeting at rural population. This market covers 80% of Indias new coke drinkers. 5.3 -POSITIONING STRATEGY CCIs Initiative in Indian Market- 5.3.1- Urban India- In order to target the metropolitan areas and large town audience, CCI captured the theme of Celebration and Joy of peoples, they showcases increasing social and economic status of the people in their television commercial (TVCs). This theme they applied for positioning their brand in urban market. Life ho toh aise (life as it should be) was very popular and successful tagline. 5.3.2.-Rural India- Under it they have tapped the local entertainment like fairs and local festivals They increased their TVCs on Doordarshan (the local channel), designed to target rural customers. Its all rural marketing initiatives were well supported by TVCs. In 2002 CCI launched Chota Coke (Mini Coke) at Rs 5considering the pocket size of rural consumers. CCI communicated this price cut message with the help of TVC featuring leading Hindi movies star Amir Khan in rural settings to enable proper brand association because large number of people inspire to emulate these celebrities. It will help in creating the right identity for the brand. Its tagline gained a lot of popularity Thanda Matlab Coca Cola (Cold Means Coca Cola) (You Tube, 2010) http://www.thaindian.com/images/stories/aamircoke.jpg Exhibit: Thanda Matlab Coca-Cola Advertising Campaign 6.-RECOMMENDATIONS- New Strategy- Rural market (MARKET IS CREATED AND NOT BORN) Rural consumers are inclined more towards the home made drinks like Lassi, lemonade etc. So, we need to target them when they are out of their home and will need something to quench their thirst. Rural India with the average income of Rs 100/day, consider coca cola whose average price comes around Rs 10, as a luxury product .Moreover soft drinks categories are undifferentiated in the minds of rural consumers. The good news is that the rural consumer market which grew 25% in 2008 is expected to reach US$ 425 billion in 2010-11 with 720-790 million customers. 1. As this market is not fully utilized, there lays a huge scope to reposition the brand in a more effective way to prove that CCI is the suitable brand meant for rural customers and there is a need to shift it from luxury item category to every day product category. 2. An appropriate marketing strategy is required, which is only possible by listening to consumers needs and requirements. Advertising Strategy- Looking at the tough competitors there is a need for aggressive marketing campaign. Announce a new campaign for CCI. In order to connect with the rural population, CCI should increase social welfare activities. Prior creating the ad ,following points should be kept in mind- Selecting an appropriate brand ambassador with which the rural population could relate itself with. Brand promotion by targeting folk and traditional culture. To think local we have to act local. Distribution Strategy- There is a need to extend CCIs distribution channel especially in rural sector. Creating an Extended Distribution channel available all over India, it will provide support to TV commercials. Branding Strategy- There is a need to restructure the communication channel, which will bring open and honest views of the people (public, media, employees, suppliers, state and national government, channels). It is the only solution to resolve the issues in a way that it benefits the Indian consumers as well as CCI.

History of Cloning and the Future Prospect of Cloning Humans :: Argumentative Persuasive Argument Essays

History of Cloning and the Future Prospect of Cloning Humans In the first article, the author describes cloning as the process of creating a cell, tissue line or even a complete organism from a single cell. He says that the concept of cloning was introduced in 1903 and plants were the first living organisms to be cloned. He gives examples such as trees sending up runners, worms dividing into smaller worms and says that all these are clones. He then explains the various threads and experiments used over the years and how they have contributed to the field of cloning. The author states that the first research thread leading to experimental cloning involved laboratory stimulation of development through artificial fertilization. This was proven when artificial parthenogenesis of sea urchin eggs showed that fertilization was not necessary to make larval urchins. Transplantation was the second experimental manipulation of development. Nuclear transplantation was used to produce a clone from embryonic or adult cells. The third line of development was cell line and gene cloning. In this process, the scientists recombine the genetic material. Using nuclear transplantation, the first frog was cloned. After nuclear transplantation came recombinant DNA. This revolutionized the field of genetics presenting new techniques for cloning. Recombinant DNA showed that pieces of DNA could be transplanted from animals into bacteria. And after all this came the major breakthrough in the field of genetics and cloning. That was the cloning of the firs t sheep, Dolly. Dolly was a result of reproductive technology. It is a fact that living wombs are required as incubators and they are available because of advances in reproductive technologies and agriculture. Implantation techniques were not new in Dolly, but this step is essential for the process to work. Ian Wilmut and his team used these various established research threads to produce Dolly. There was one detail new in Dolly in a technical fact. That the nucleus came from an adult somatic rather than embryonic cell was not sufficiently radical scientifically that it should have evoked such strong reactions. The production of Dolly has raised mixed reactions all over the world.

Red Box

A. Case Overview Redbox is a wholly-owned subsidiary by Coinstar, Inc. For only $1 per night it offers movie rentals. The first kiosks were located at McDonald’s. On 31 March, 2010, the total number of installed Redbox and DVDCpress Kiosks was 24,800. Redbox’s main strategy is to have kiosks that contain mostly new releases of movies on DVDs in shopping areas that are visited a lot. The rental fee is cheap, only $1 per night and the whole order and return process is fast, simple and easy for the customer.With its many kiosks, Redbox built a strong brand reputation. B. Analysis The SWOT analysis shows that Redbox’s strengths are its brand recognition and financial power, with being successful it can add more kiosks at good locations. It has built relationships with the chain retailers of its parent company Coinstar, Inc. and it offers value by offering very affordable movie rentals to customers. Redbox’s weakness is that it offers no online delivery yet. It s opportunities are expansion to other underserved and very good areas in the US, Puerto Rico, and UK.It can also further its expansion internationally. There is lots of existing and potential revenue growth at existing kiosks. Redbox has the strength to attract customers away from other competitors like Blockbuster. Redbox’s threats are services like Netflix that offer movie streaming online, companies that offer internet delivery of movies, Blockbuster building new kiosks and movie theaters when people are tired of watching movies at home. Redbox has lots of potential for further growth in revenue and popularity.It has to pay attention to shifts in customer’s preferences on how to watch a movie and adapt to changes. Porter’s Five Forces show that competition from rivals is strong, especially Blockbuster and Netflix. There is no product differentiation in movies. The threat of new entrants is weak because in order to compete with Redbox, it requires a lot of ca pital and building same good relationships to suppliers (movie production companies) as Redbox already has. The movie as a product can be easily substituted and people can buy instead of rent or watch something online.The buyers’ bargaining power is modest because buyers can either rent or buy or watch online and the switching costs are low. C. Recommendations Redbox should not miss the chance on expanding internationally. With its cheap movie rentals, it can attract customers from all classes in all countries and not be affected by economic crisis so strongly. It should also continue to do research on where to locate more kiosks and it should think about offering internet movie rentals. Also, it should continue to build and nurture good relationships with its suppliers.

Persuasive Research Paper

Persuasive Research Paper Persuasive Research Paper Persuasive research paper: Lead-in! Persuasive research papers are general-purpose in high school and college-level English or writing classes. The main idea of a persuasive research paper is to argue a specific side of the question. To know some statement points will be helpful for you during your writing process. Your teacher should keep you focused on the main point. But before you start creating the persuasive research paper, you first must choose an issue/problem to persuade the reader about, decide on a side of the issue to argue and research that side. Persuasive research paper: How to Write a Good Persuasive Research Paper? If you asking yourself this question, you have some doubts in correct writing research papers. However, you should know that there is no hopeless situation. You can always find a way out, and you almost had done it. If you are reading this article and recognizing yourself, it would be better to continue reading. And now, if you still want to write a persuasive research work successfully you should follow next advices:Try to make a preliminary plan/ scheme of your research paper. Write your topic/ theme at the top of the plan. This will give you a guiding point. Remember that all points in your paper, and on the plan, should move around and support the thesis. So the thesis should state the issue and the side of the issue that you are arguing. Try to use at least three main headings in your plan. Titles should begin with Roman numerals (I, II, III) Use a general title to identify definite angle on the issue/problem to persuade. As a rule, persuasive research papers begin with common information and move toward more special information. Try to use at least two paragraphs for each main heading. Do not forget that paragraphs should be numerated with the capital letters. Paragraphs are used to explain the main idea of sub-titles. Try to use as much classification as possible in your plan. Use numbers in further separation of the paragraph. Further classifications are used to give more information about each paragraph to support the argument. Now, when you have divided your persuasive research paper into parts (paragraphs, chapters), you should include all the information from your research in the parts, where it belongs. Try to use whole the variety of sources. Use citations and well-known quotations for your sources to help you remember which source to use in the research paper. Source information should not be included as one of the main category; backwards, try to use it as a paragraph. Persuasive research paper: Flashback! Try to write persuasive research paper carefully and accurately. Only in such case you will get a good result, pay attention to the subject of writing and your personal style. Pay attention to errors! When you finished creating research, take a rest and later with new forces try to check your work. Hope, this article was useful for you, and you got some experience in writing persuasive research paper.

Time Perception in an Altered State of Consciousness Essays

Time Perception in an Altered State of Consciousness Essays Time Perception in an Altered State of Consciousness Paper Time Perception in an Altered State of Consciousness Paper The hypothesis that ere was no difference in the mean estimate of relaxation reported by those who are skilled at relaxation and those who are not was unsupported, as a significant difference was found. It was concluded that those who are skilled at relaxation would report a higher level of relaxation and those who were not skilled at relaxation would report a lower level of relaxation. The perception of time during an altered state of consciousness This study explored how time was perceived during a relaxed state; more specifically, it investigated whether people who said they were skilled at elation reported a deeper level of relaxation than people who said they were not so skilled. Relaxation can be viewed as an altered state of consciousness as it is a state that is dramatically different from ordinary responsiveness and awareness. The standard state of consciousness is defined as being alert, awake and responsive to the environment and ones own mental activities (Lepton and Brannon, 2006). This study has been adapted from Gravitas Laurie (1 991), who in turn adapted it from Volcano. Volcano (1938). They too looked at the effect that an altered state of consciousness had on time perception, but did not delve into the question of whether those who were skilled at relaxation were more adept at achieving it. Button (2004) also investigated time perception and found that time seemed to pass slowly when an individual was highly conscious of themselves and their environment, whilst time speed up when an individual was in a more relaxed state when the individuals consciousness of the situation and of themselves is low. Vital et al. (2005) believed that relaxation was a psychologically induced state which reduced autonomic and central arousal, but gain did not delve any further to how the participants who were skilled at relaxation and those who were not experienced it. Assign (1988) discussed the different states of mind and consciousness, whilst Graff Grinding (2006) looked at time perception not in relation to relaxation, but to time-based prospective memory. Although there has been no evident previous research on how skilled and unskilled practitioners of relaxation experience relaxation, this study can extend on and expand the Common-sense belief that those who are skilled at relaxation would be better at achieving it and would report a deeper level f relaxation than those who are not skilled. The aim of the present study is therefore to investigate whether or not there is a difference in the reported level of relaxation by those who are skilled at relaxing and those who are not. It is hypothesized that there is a difference in the mean estimate in personal relaxation level between those who are skilled relaxation practitioners and those who are unskilled relaxation practitioners. Method Participants The participants were undergraduate students studying introductory at University in and in There were 174 participants in total (M = 20 years, R = 16 45 years), 37 men and 137 women, who were participating as it was a required task in the course. Each class was randomly allocated to a group and a set of instructions. There were 57 participants in the control condition, whilst there were 63 in the experimental 1 condition (which involved meditative relaxation) and there were 54 participants in the experimental 2 condition (which involved doodling). Each group had a varied number of males and females in it. Design The dependent variable was perception of time, whilst the independent variable was the method of relaxation. The designs for the experiment are the following; 1. Between groups experimental design (v. 1, 2, 3, 4, 5) 2. Correlation design (v. 1, 2 and 4) 3. Qualitative survey (v. 6) The variables in this experiment are; 1. Estimate of time elapsed whole number of minutes 2. Estimate of personal relaxation loophole number from 1 to 10 3. Sex Male / Female 4. Age 17 to ? In whole years 5. Skilled at relaxation yes / no 6. Preferred relaxation activity (description) Materials The experimenter needed a clock or watch to be able to keep a track of how much time has passed, but the participants did not have access to either of Hess. The experimenter also needed three different sets of instructions (see Appendix B, C D) to give to the participants that detailed what they were meant to do and how they were going to relax. A quiet room free from distractions (such as external noise) was needed to hold the experiment in, one that would preferably be carpeted and have furniture that could be moved around. Each participant was also supplied with pen and paper, and a survey (see Appendix A) which was to be filled out at the end of the experiment. Procedure The participants were told that they would be learning a method for relaxation, ND were asked to remove their watches. Each class was assigned a different group and given a different set of instructions. One class was Condition 1, an experimental group, and given Instruction Set 1 (see Appendix B), which had authentic meditative relaxation instructions. Another was Condition 2, the control group, and given Instruction Set 2 (see Appendix C), which had basic quieting instructions. The last class was Condition 3, experimental group 2, and given Instruction Set 3 (see Appendix B), which had instructions to do an active but relaxing task- free doodling. Once the instructions were distributed, Condition 1 (experimental group) and Condition 2 (control group) were asked to move the furniture to the perimeter of the room, sit comfortably on the floor, and follow the instructions they were given. Condition 3 (experimental group 3) did not move the furniture; instead, they were seated at their tables and asked to follow the instructions they were given on free doodling. The experimenter gave the start signal for the participants to begin, and after 14 minutes, gave the stop signal.

Hematology Coursework Example | Topics and Well Written Essays - 1750 words

Hematology - Coursework Example Neutrophils contain primary (azurophilic) and secondary granules. Primary granules contain a enzymes and molecules that play a role in killing microbes, including hydrolases, elastase, myeloperoxidase, cationic proteins, defensins, and bactericidal/permeability-increasing protein. Secondary granules contain unique molecules such as lactoferrin, vitamin B12–binding protein, NADPH oxidase (which produces hydrogen peroxide), and chemoattractants receptors. The nucleus of neutrophils normally contains up to four segments, which is why they are also known as polymorphonuclear (PMN) cells. Neutrophils are phagocytes that perform the functions of immune surveillance and in situ elimination of microorganisms and cell debris. They circulate in the blood and also line vascular endothelium. They are the first immune cells to arrive at the site of inflammation through chemotaxis, and rapidly extravasate into the surrounding tissues. In the tissues, they release the degradative enzymes in their secondary granules that kills bacteria but also causes tissue destruction. They carry out phagocytosis to engulf opsonized cell debris and microorganisms that they come in contact with. The vacuole with the phagocytosed organism is fused with the primary granules, causing the oxidative and antimicrobial enzymes to access and kill the ingested microorganism. Neutrophils self-destruct after a life of 1-4 days in tissues. - Lymphocyte There are two main types of lymphocytes: B cells and T cells. They are round cells with a large, round nucleus and scant cytoplasm. Lymphocytes govern the acquired arm of immunity, they are responsible for mounting a specific host immune response targeted against a particular invading organism. B cell precursors are produced in the bone marrow, but they migrate to the peripheral lymphoid organs, where they undergo maturation with antigen exposure to plasma cells. An important function of plasma cells is to produce immunoglobulins (Igs). A major func tion of immunoglobulins is to act as antibodies. Antibodies help degrade and clear foreign substances by binding to specific microorganisms’ molecules called antigens, a process termed opsonization, and produce specific results including antibody-mediated cellular toxicity and activation of the complement system that destroys foreign cells. There are hundreds of thousands of different B cells in the body at a time, each is capable of producing an immunoglobin specific to a microbe, this arsenal of B cells makes the body capable of mounting an antibody response against nearly every possible virus, bacteria, fungus and protozoa that can be encountered. T cells similarly undergo maturation in peripheral lymphoid organs and the thymus, they produce ‘T cell receptors’ specific to foreign microbes. Activation of T cells requires interaction of the T cell receptor with an antigen-presenting cell; activated T cells are responsible for delayed-type immunity. There are 2 m ain types of T cells: CD4 cells, called T helper cells, which produce cytokines that activate B cells (by IL-4 and IL-5), macrophages (by IFN-gamma) and other immune cells. CD8 cells, also called T cytotoxic cells, destroy cells with intracellular microorganisms such as M. tuberculosis, virus-infected cells, tumor cells and allografts. - Monocyte Monocytes are circulating agranulocytes with a kidney-shaped nucleus. They have two main functions: phagocytosis of microorganisms, and presentation of antigens to T cells to activate the acquired arm of immunity. They are released from the bone marrow and circulate in blood for about 72 hours before migrating into tissues to transform into macrophages to carry out their functions. They have surface receptors that can recognize bacteria, such as Toll-like

Cover letter Article Example | Topics and Well Written Essays - 500 words - 1

Cover letter - Article Example The best paper I wrote for this course, in my opinion, is the one about smartphones. This is a topic that will continue to build interest, as more and more apps become available and people spend more and more time with their heads bent over these small devices. When I wrote my earliest draft of this piece, I did not include enough in the area of detail to make my own points vibrant enough for the reader. As a result, the ideas that made a lot of sense to me did not come through adequately for my peers who reviewed the paper for me. So when I revised the paper, I needed to go back in and help the reader view the topic from the perspective from which I was viewing it. This did not mean that the reader had to agree with my opinion, necessarily; rather, it meant that I needed to be able to make my perspective understandable. If I continued to have more time on that paper, I would have done some more research about smartphone usage statistics. I have been floored by the number of people I see using these devices in ways that just make no sense to me. I don’t know why people would sit and text while they are driving, and I certainly don’t know why someone would sit and Facebook their way through what is supposed to be a romantic evening out, or even through a family meal. My ongoing weakness is an assumption that the reader can see things the way I see them, or that I don’t have to communicate my own viewpoint thoroughly enough for the reader to be able to understand it. This means that I leave out details that seem obvious to me, for the simple reason that I think the reader should be able to â€Å"see† a point that is clear to me. This means that my points end up being confusing, at times, to the reader. To help with the editing of my smartphone paper, I had several of my peers read through the rough draft. Their purpose was not so much to point out